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How To Market A Restoration Business
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Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138

Your go to pros for exclusive restoration leads

Arnold Baker
Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!

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Principal Of Restoration Marketing Pros Arnold Baker lead generation water damage services

Principal Of Restoration Marketing Pros Arnold Baker Lead Generation Water Damage Services
Lead Quality


A restoration contractor's lead flow should be viewed not as a daily task, but as a strategic business asset.
A lead is the raw material from which you forge revenue, reputation, and market share.
Therefore, the way you acquire these "lead assets" determines their quality and ultimate value to your business.
An asset-focused approach means prioritizing lead sources that provide not just volume, but also exclusivity, high intent, and the best opportunity to build your brand's reputation.

Why Shared Leads Are a Financial Liability

Not all lead sources build your business; some actively dismantle its value.
The classic case of a lead-based liability is the shared lead.
This guarantees a defensive posture.
Operational efficiency takes a direct hit.
Financially, it's a losing proposition and should be minimized or eliminated from your growth strategy.


Building a Lead Generation Asset: The Value of Exclusive, High-Intent Channels

A true lead generation asset reliably produces exclusive, high-intent customer opportunities you own and control.
This breaks down into two main categories:
* **Direct-Response Channels:** Your "cash-flow" assets—predictable returns from exclusive phone leads and paid search that deliver motivated customers now.
* **Owned Media Channels:** Your "equity" assets—content and rankings that compound over time and generate high-margin inbound demand.
Combining direct-response with owned media creates a defensible market position.
This transforms your work from "owning a job" into owning an appreciating asset.


Many contractors chase shiny tactics while neglecting the one thing that drives long-term success: their brand.
Think of your brand as your company’s character.
A strong brand acts as an economic moat, multiplying every marketing effort.
A strong brand reduces price sensitivity, increases conversion, and creates an advantage competitors can’t copy.

Building an Unbeatable 5-Star Reputation

A brand is nothing without trust.
Your GBP rating is your public scorecard.
Build a "trust moat" around your business.
Bake review requests into your close-out workflow (text, email, QR).
Reputation feeds growth, which feeds reputation.


Becoming Seen and Respected

Reputation is useless if no one sees it—now amplify it.
Presence beats obscurity—always.
Use a dual approach: paid search (LSA) for immediate top-of-page and SEO for sustained organic dominance.
Teach before you sell—be the local guide, not just a vendor.
It’s how to get mitigation leads you move beyond tactics and own your market.


Your first three months are the most critical.
Forget doing everything at once—execute the right sequence in the right order.
This is a 100-day plan in three phases: The Foundation (Days 1-30), The Engine (Days 31-60), The Accelerator (Days 61-100).

Phase 1: Getting Legal and Credible

It’s administrative, professional, and essential.
Protect yourself and simplify accounting.
Confirm mold/microbial coverage explicitly.
**Days 21-30:** Pass WRT and take GBP to 100% completion with services, description, and photos.


Phase 2 & 3: Acquiring Customers and Building Systems

This is where it comes alive.
Target 3-5 profitable jobs this month to prove the model and generate cash.
**Days 61-100 (Accelerator/Systems & Reputation):** With cash coming in, build systems that scale.
Execute a **Review Acquisition Process** on every completed job—aim for 5-10 strong Google reviews by Day 100.
Start your operations playbook now to enable hiring and training.



Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138

Your go to pros for exclusive [https://docs.google.com/spreadsheets/d/1HlGS5RtfBmtLpEt3ofFc2wWWt86vSVxj8aHdxQV2cgw/edit?usp=sharing Restoration Marketing Pros water damage restoration pay per lead seo] leads

Arnold Baker
Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!

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