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For a restoration contractor, a "marketing plan" can't be a vague concept; it must be a specific, actionable blueprint for generating profitable jobs. This industry is built on two things: speed and trust. Therefore, your marketing must be engineered to excel at both. An effective marketing system can be broken down into three stages: establishing your credibility, turning on the revenue tap, and then building a sustainable asset for the future. You can drive all the traffic in the world, but if your online storefront is a mess, no one will buy. This foundation has two main components: a professional website and a stellar online reputation. Think of your site as your 24/7 salesperson; it must be effective and professional at all times. Your online reviews are the modern-day word-of-mouth. You must have a simple, repeatable process for requesting reviews to ensure you are consistently building this crucial asset. Generating Cash Flow Now with Paid Ads With a strong website and good reviews, you're ready to start actively driving traffic. For immediate, high-intent lead flow, nothing beats Google's paid ad platforms. The most powerful tool for this is Google's Local Services Ads (LSA) platform. These ads give you incredible visibility and come with a badge of trust from Google itself. The LSA model is ideal for restoration contractors because you pay per valid lead (a phone call), not per click. Standard PPC search ads complement LSAs by allowing you to appear for more specific, long-tail keywords related to your services. Using LSAs and PPC in tandem is the most aggressive and effective strategy for generating immediate, high-quality job opportunities. Building Your Unfair Advantage Paid advertising is like renting a house; SEO is like owning it. Search Engine Optimization (SEO) is the strategic process of improving your website's visibility in Google's non-paid, organic search results. A strong SEO presence is an incredibly valuable asset because it generates a consistent flow of "free" leads 24/7. The key is to dominate the search results in your specific service area. A successful local SEO strategy combines technical optimization, valuable content, and a strong local reputation. While SEO takes time and consistent effort—often six months or more to see significant results—it is the ultimate long-term play.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
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Arnold Baker
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