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IICRC / ANSI S500 Standard
The first system you must build is your "Trust Engine." Its sole purpose is to make your company the obvious and safest choice for a customer in crisis. It's a deliberate strategy with clear components. **The first component is verifiable expertise.** This means getting IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. This is your online first impression. **The third and most powerful component is a systematic review acquisition process.** You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a "nice to have"; it is a core business function, as important as sending an invoice. This entire system is designed to answer the customer's primary, unspoken question: "Can I trust these people in my home during an emergency?" Your system must make the answer a resounding "yes."
Executing the Work and Fueling the Growth
Once trust is established, you need the systems to deliver the service and find the next customer. This is your Standard Operating Procedure (SOP) for service delivery. This systemization is what allows you to hire new technicians and grow your team without sacrificing the quality of your work. This system's only job is to generate profitable revenue. For a new business, this system should be built for speed and predictability. This means focusing on paid channels like Google LSA that can be turned on to produce immediate results. These three systems—Credibility, Production, and Acquisition—are the blueprint for a scalable, profitable, and stress-resistant restoration business. By focusing on building these systems from day one, you are not just starting a job for yourself; you are building a valuable and enduring business asset.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker
Founder Of Restoration Marketing Pros - generating leads through digital marketing restoration exclusive, hyper targeted water damage leads (live calls) for over a decade!
Restoration Lead Generation Agency
http://www.jsbs.kr/bbs/board.php?bo_table=free&wr_id=1916898
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Restoration Marketing Pros
CEO Of Restoration Marketing Pros Arnold Baker Getting Leads In Restoration
Websites (Lead-Gen Focused)
Lead Generation Techniques For Water Damage Restoration