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Xactimate Estimating (neutral Mention)
This system's job is to build a fortress of trust around your brand. This isn't about being a "nice guy"; it's about systematically creating assets that prove your competence. **The first component is verifiable expertise.** This means getting IICRC certified in WRT and ASD at a minimum. This is the table stakes for being considered a professional in the eyes of both consumers and insurance companies. **The second component is your digital curb appeal.** This is your website and your Google Business Profile. It must look professional, load fast, and work perfectly on a mobile phone. Any hint of amateurism here will cost you calls. **The third and most powerful component is a systematic review acquisition process.** You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a "nice to have"; it is a core business function, as important as sending an invoice. This entire system is designed to answer the customer's primary, unspoken question: "Can I trust these people in my home during an emergency?" Your system must make the answer a resounding "yes."
Executing the Work and Fueling the Growth
With a credibility system in place, you can now build the two systems that run your day-to-day business: Production and Acquisition. This is your Standard Operating Procedure (SOP) for service delivery. This is the key to creating a business that is not dependent on you, the owner. **The Acquisition System** is your playbook for how you get a job. In the beginning, this system should be ruthlessly simple and effective. For a new business, this system should be built for speed and predictability. This means focusing on paid channels like Google LSA that can be turned on to produce immediate results. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker
Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
Water Damage leads for water damage Near Me
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