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The first system you must build is your "Trust Engine." Its sole purpose is to make your company the obvious and safest choice for a customer in crisis. This isn't about being a "nice guy"; it's about systematically creating assets that prove your competence. Without these credentials, you are an amateur. This is your online first impression. **The third and most powerful component is a systematic review acquisition process.** You must have a defined, non-negotiable process for guiding every satisfied client to leave you a 5-star Google review. This is not a "nice to have"; it is a core business function, as important as sending an invoice. This entire system is designed to answer the customer's primary, unspoken question: "Can I trust these people in my home during an emergency?" Your system must make the answer a resounding "yes."
System 2 & 3: Production & Acquisition
Your credibility engine powers your two operational engines. This is how you ensure quality and efficiency on every job. This is the key to creating a business that is not dependent on you, the owner. This is your marketing and sales machine. For a new business, this system should be built for speed and predictability. This means focusing on paid channels like Google LSA that can be turned on to produce immediate results. By building your company on this foundation of interconnected systems, you are creating a true business, not just a job for yourself.
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Founder Of Restoration Marketing Pros - Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
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