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Revision as of 11:47, 22 November 2025 by EmoryPilcher9 (talk | contribs) (Created page with "By the turn on the 20th century, amateur advisors and publications were increasingly challenging the monopoly which the large retail companies had on decor. English feminist author Mary Haweis wrote a number of widely read essays from the 1880s through which she derided the eagerness in which aspiring middle-class [https://edition.cnn.com/search?q=people%20furnished people furnished] their houses based on the rigid models wanted to them with the retailers.[10] She advoca...")
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By the turn on the 20th century, amateur advisors and publications were increasingly challenging the monopoly which the large retail companies had on decor. English feminist author Mary Haweis wrote a number of widely read essays from the 1880s through which she derided the eagerness in which aspiring middle-class people furnished their houses based on the rigid models wanted to them with the retailers.[10] She advocated the consumer adoption of the particular style, tailor-made to the average person needs and preferences from the customer:

"One of my strongest convictions, and one from the first canons of a good taste, is the fact that our houses, just like the fish’s shell and also the bird’s nest, need to represent our individual taste and habits.
The move toward decoration to be a separate artistic profession, unrelated on the manufacturers and retailers, received an impetus using the 1899 formation with the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators throughout the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, that 10 were women. Rhoda and Agnes Garrett were the initial women to coach professionally as decorators in 1874. The importance of their work towards design was regarded during the time as with a par to be able of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their tips on artistic design to a wide middle-class audience.[12]

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