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(Created page with "By the turn in the 20th century, amateur advisors and publications were increasingly challenging the [https://www.bbc.co.uk/search/?q=monopoly monopoly] the large retail companies had on decor. English feminist author Mary Haweis wrote a number of widely read essays within the 1880s through which she derided the eagerness that aspiring middle-class people furnished their houses based on the rigid models agreed to them through the retailers.[10] She advocated the average...") |
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Latest revision as of 20:41, 22 November 2025
By the turn in the 20th century, amateur advisors and publications were increasingly challenging the monopoly the large retail companies had on decor. English feminist author Mary Haweis wrote a number of widely read essays within the 1880s through which she derided the eagerness that aspiring middle-class people furnished their houses based on the rigid models agreed to them through the retailers.[10] She advocated the average person adoption of the particular style, tailor-made to anyone needs and preferences in the customer:
"One of my strongest convictions, and one from the first canons of a good taste, is always that our houses, much like the fish’s shell and also the bird’s nest, need to represent our individual taste and habits.
The move toward decoration like a separate artistic profession, unrelated on the manufacturers and retailers, received an impetus with all the 1899 formation in the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators across the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, ones 10 were women. Rhoda and Agnes Garrett were the initial women to coach professionally as decorators in 1874. The importance of their develop design was regarded back then as using a par to be able of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their tips on artistic interior planning to a wide middle-class audience.[12]
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