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(Created page with "By the turn with the 20th century, amateur advisors and publications were increasingly challenging the [http://www.techandtrends.com/?s=monopoly monopoly] that this large retail companies had on interior planning. English feminist [https://realitysandwich.com/_search/?search=author%20Mary author Mary] Haweis wrote several widely read essays from the 1880s where she derided the eagerness that aspiring middle-class people furnished their houses in accordance with the rigid...")
 
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Latest revision as of 11:39, 22 November 2025

By the turn with the 20th century, amateur advisors and publications were increasingly challenging the monopoly that this large retail companies had on interior planning. English feminist author Mary Haweis wrote several widely read essays from the 1880s where she derided the eagerness that aspiring middle-class people furnished their houses in accordance with the rigid models wanted to them with the retailers.[10] She advocated the average person adoption of an particular style, tailor-made to the consumer needs and preferences with the customer:

"One of my strongest convictions, and one with the first canons of a good taste, is always that our houses, much like the fish’s shell plus the bird’s nest, need to represent our individual taste and habits.
The move toward decoration as being a separate artistic profession, unrelated for the manufacturers and retailers, received an impetus using the 1899 formation in the Institute of British Decorators; with John Dibblee Crace since it's president, it represented almost 200 decorators across the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, which often 10 were women. Rhoda and Agnes Garrett were the very first women to practice professionally as decorators in 1874. The importance of their focus on design was regarded at that time as on the par achievable of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic design to a wide middle-class audience.[12]

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